The – Big – Idea

February 15, 2016

I’m jealous. No, not just a little jealous …  I’m really fucking jealous.

 

Over what, you ask?

 

An idea.

 

Advertising is all about ideas. Big ideas. The – Big – Idea.

 

Lack of them keeps you up at night. An all too familiar fear builds as the hours creep towards a looming deadline with nothing to show but puffy eyes, a blank page, and possibly a drinking problem.

 

Plans for a new career start to run through your mind at the thought of presenting something mediocre to your creative director. But then, inspiration hits and, when you finally crack the brief, it is absolute exhilaration - a rush like no other.

 

Ideas are what I live for!

 

That feeling when you come across a great one - you know, that forehead-slapping, amazingly simple, yet totally compelling idea - it’s exciting, and totally envy-worthy. 

 

Just like the Brim Silo Art Project. It’s the best idea I’ve seen in a long time. Hands down B-R-I-L-L-I-A-N-T!

 

 

But why am I so jealous? Besides the fact it wasn’t me that came up with this brilliance, it’s because it’s not even an ad campaign. That’s right, no clever agency. No masterful copywriter. Not even a hipster creative team.

 

This is a humble community project, dreamed up by a small-town committee - possibly by a local farmer, small business owner, or perhaps a retired art teacher. Simply put, it’s the BRIM Active Community GROUP making use of the Regional Arts Victoria grant for towns with populations less than 2,000 people.

 

The result is breathtaking. And, might I also add, that commissioning contemporary street artist Guido van Helten was a stroke of genius.   

 

The sheer scale and complexity of working on a rounded surface leaves you in awe of the master behind the masterpiece. This beautiful artwork spread across the silos of Brim speaks to me on so many levels.

 

It reminds me of stylised murals in East Berlin on old communist buildings. It evokes a sense of pride that a small community has made such a huge impact and put itself on the map.

 

The images make me smile as I reminisce about times from my childhood delivering grain to these very silos; waiting in line with dad who would be whistling Amazing Grace.

 

Some pretty powerful images right there.

 

So powerful that they also stir a few darker feelings.

 

A sense of sadness that the wheat silos, that are iconic of the Wimmera Mallee, are now mostly decommissioned; left unused. Regret that the single desk selling system was abolished. And anger at the Australian Wheat Board’s involvement with the Iraqi kickback scandal.

 

Yep, ideas, great ideas, can draw out so many emotions.

 

Even jealousy.

 

But credit where credit’s due … well-done Brim!

 

Check out the project over here...  

 

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